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Mary Axelsen

Transforming the Future for Female Founders

Tailored leadership coaching and scaling strategies for vibrant growth.

Our Services

Women entrepreneurs face a unique set of challenges -
from deeply rooted biases in the business world, to outdated systems that limit access to vital financial and strategic resources to grow.

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At WeMaax Consulting we're about helping female founders transcend limits, empowering you to lead authentically and to build a vibrant future for your business.

Our approach is high-touch and direct, combining consultative frameworks with actionable guidance for leveling up your leadership and your business. Working together, we help you step fully into the CEO role by designing an organization that matches your growth, values, and ambitions.

Business & Leadership Coaching

Evolve your leadership style with each stage of your startup. Through our customized coaching services and resources, we help you unlock your full potential as a leader so you can achieve meaningful results.

  • 1:1 coaching for female founders- Sharpen leadership, expand strategic capacity, and operate at the level of true capability. Grounded in real-time business opportunities, each engagement blends thought partnership, skill-building, and accountability so you lead with clarity, confidence, and ease.

  • Hogan & 360 Insight + Integration - In-depth Hogan and 360-degree assessments translated into plain language and practical action. You receive a customized development plan and coaching that turn data into everyday leadership moves—so your strengths, blind spots, and derailers all become levers for more effective, scalable leadership.

  • Stage-Smart Leadership Development and Advisory - A strategic thought partner who understands the female founder journey and we work through high-stakes decisions, team challenges, and growth opportunities so you grow and scale.

Scale-Ready Organizational Design for Startups

Learn how to scale your growing business by leveraging a proven approach to organizational design that focuses on sustainable and strategic evolution.

  • Founder-to-CEO scaling roadmap for identifying where your business is today, where you want it to go, and the exact organizational moves to get there. Turn your current reality into a clear vision, designing a business that can scale, and outpaces the market.

  • Customized organizational design sprints that incrementally build a plan for growth and align teams at each stage. Together, we design your scaling roadmap and the critical moves over the next 12–24 months. You leave with a prioritized sequence of decisions, investments, and role shifts.

Impact of Female Founders

Women-owned businesses are key contributors to the U.S. economy. Investing in female founders means supporting a significant growth engine that provides valuable jobs and revenue.

14 Million
Background

The number of women-owned businesses in
the U.S.

2.7 Trillion
Background

What
women's businesses generate collectively in revenue.

12.2 Million People
Background

Number of jobs provided by women-owned businesses.

(Source: 2024 Impact of Women-Owned Businesses, Wells Fargo)

The WeMaax Difference

We provide the insights and skills female founders need for every step of the entrepreneurial journey.

Challenge the Status Quo

Challenging the Status Quo

We dismantle limiting beliefs and cultivate empowering ones so you can thrive at your true potential.
Delivering Provocative Insights

Delivering Provocative Insights

We offer direct, authentic guidance that encourages deep reflection to achieve meaningful change.
Driving Actionable Strategy

Driving Action-Oriented Strategies

Our collaborative process incorporates clients’ unique challenges and opportunities as a startup while using proven practices that drive measurable results.

Featured Resources

How women invest logo

Angel investing in women-owned startups.

Learn about this dynamic women's venture fund network that supports female founders and entrepreneurs through access to capital, mentorship, and industry experts.
 

(Note: Mary Axelsen is a Limited Partner for How Women Invest.)

Mary sitting on the panel at the Women in Agribusiness Summit

Get In Touch

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