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How Real Coaching Unlocks Potential
Early in my career, I found myself in a defining moment I hadn’t planned for. I had just stepped into my first HR leadership role—tasked with designing and implementing an entirely new HR infrastructure after the merger of three companies that had tripled the size of our organization. Giving me this responsibility didn’t look obvious or safe. But one person—our head of HR, Jenny Creamer—chose to look beyond my résumé, see my potential, and bet on it.
Mary Axelsen
2 days ago


When Alignment Slips, Value Leaks
In PE‑backed companies, everyone says they are aligned: the model is built, the deal thesis is clear, the value‑creation slides look great. Yet once a deal or major shift happens, small differences in how investors and operators picture the “new” business can quietly stall performance. When alignment slips, value leaks.
Mary Axelsen
Jan 23


Trusting Your Instincts in Work and Life
Almost a decade ago, I visited Wilmington, North Carolina, for the first time on vacation, with no idea this city would one day become such a meaningful part of my story. From the start, something about Wilmington drew me in. Its creative spirit, energy, and authenticity felt familiar, as if I were reconnecting with a place I already knew. It was a quiet understanding that this city and I were meant to cross paths again - a first lesson in trusting my gut in life and work.
Mary Axelsen
Jan 15


Start With an Intentional Strategy
The start of a new business year always feels a little disorienting. You are still closing out last year, and yet you are already being pulled into what’s next. It can feel like standing between two worlds - one foot in reflection, one foot in expectation - while everyone around you seems to be sprinting ahead with “big plans” and “bold goals.” These heavy expectations are why I’ve decided to adjust the typical fast‑action plan and prioritize a start with an intentional strat
Mary Axelsen
Jan 8


Priorities for Retaining High-Performing Employees
Working on your organization's 2026 strategic goals? People and Culture should be at the top of the list! Top-performing employees have choices, and they want to be seen, valued, and heard so they’ll stick around!
Mary Axelsen
Dec 15, 2025


Did You Say “No?”
I’ve never liked being told “no.” I have many childhood memories of being told no, rejecting that response, and getting my way to “yes.”
Mary Axelsen
Dec 3, 2025


Progress: One Step at a Time
We get to choose what experiences serve us. Once we break through self-limiting beliefs, we step into our happiness and make meaningful choices that serve us and others.
Mary Axelsen
Dec 3, 2025


Taking Business Personally
My relationship with Planned Parenthood started when I was a teenager, seeking safe and supportive healthcare to discuss my health and birth control options. It was the beginning of a lifelong relationship.
Mary Axelsen
Nov 24, 2025


Top Three Actions for Whole Person Success in Leadership
Mary Axelsen, Founder and CEO of WeMaax Consulting, and Amy Wood, Psy.D. share insights from their conversation with Kim Lloyd and Michelle LaFond.
Mary Axelsen
May 28, 2025
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